Marketing that
moves people.
A look at the SCIFF social campaign, sample ads that run as still images or 8-second video clips across Instagram, Facebook and TikTok. One signature festival film plus a set for each of our four programme strands, all carrying the same coastal look and feel.
Sample creative, still and 8-second video ads shown here as concepts for social media.
Festival brand
The signature festival identity, coast as setting, not subject. Cinema that connects us to people, planet, health and human potential.
Health & longevity
Stories of the body, the mind and how we live longer, fuller lives. Documentary cinema that makes wellbeing feel human.
Consciousness & the mind
The inner frontier, attention, meaning and what it is to be awake in a distracted age.
Earth & environment
Tidelines, reefs and the living world, the coast as a signature thread through stories of the planet we share.
Social impact & community
The commons, the voices carried and the change that starts with a community. Cinema as a catalyst.
How it all connects
How the campaign works end to end: the ads bring people to the festival site, where they discover films, register their interest and buy tickets, and stay connected for what's on next.
